Marketing Effectiveness eBook and Training Guide
This eBook and training guide is a call to action for marketing leaders, whether you’re a CMO, Head of Marketing, Marketing Director or Marketing Manager this is an essential guide to improving the effectiveness of your marketing team.
What do we mean by marketing effectiveness?
Marketing effectiveness is all about assessing how well your marketing satisfies the needs of a business. And how effective your marketing strategies are at generating a return on marketing investment. It’s a process of continuous marketing improvement that significantly increases marketing, and ultimately business performance overtime.
However, because the work required to manage and monitor marketing effectiveness is important but often not urgent, it often falls by the wayside. Until the board requires a meeting or a report is due. Sound familiar?
This eBook and training guide is a call to action for marketing leaders, whether you’re a CMO, Head of Marketing, Marketing Director or Marketing Manager this is an essential guide to improving the effectiveness of your marketing team.
Why is marketing effectiveness so important now?
It will become increasingly important for marketing leaders to have a strong case for:
How they spend their time and budgets. This doesn’t mean cutting marketing budget, but it does mean getting better at justifying what you ask for.
There is in fact a strong case for:
Increasing marketing budget and doubling down to launch into the next phase of growth during times of recession.
It will become increasingly important for marketing leaders to have a strong case for:
How they spend their time and budgets. This doesn’t mean cutting marketing budget, but it does mean getting better at justifying what you ask for.
There is in fact a strong case for:
Increasing marketing budget and doubling down to launch into the next phase of growth during times of recession.
Numerous studies have been conducted on:
The short and long-term benefits of investing marketing during economic downtimes and the general consensus is' increase spend or lose sales.’
It will become increasingly important for marketing leaders to have a strong case for:
How they spend their time and budgets. This doesn’t mean cutting marketing budget, but it does mean getting better at justifying what you ask for.
There is in fact a strong case for:
Increasing marketing budget and doubling down to launch into the next phase of growth during times of recession.
Numerous studies have been conducted on:
The short and long-term benefits of investing marketing during economic downtimes and the general consensus is' increase spend or lose sales.’
In this Marketing Effectiveness eBook and Training Guide you’ll find:
- The core components of a Marketing Effectiveness framework
- Market examples of how the marketing effectiveness framework can be applied, primarily from the aviation and aerospace sector
- How to increase Marketing effectiveness without increasing headcount
- Practical tips for increasing your teams marketing effectiveness
- A roadmap for launching into your next level of growth using the marketing effectiveness framework
- Case studies of how we’ve helped organisations improve their marketing effectiveness
- Quick fire summaries that your team can jump to if they want to get straight to implementation without reading the whole guide
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