How to craft a compelling brand story

‍

The point at which you know you’ve got your brand story right is euphoric for a Founder and marketing teams, because you know that from that point forward all aspects of the business get a lot easier. It’s easier to attract clients and partners, engage key stakeholders and move the business forward. Your brand story is the glue that holds all aspects of your business together in synchronized harmony.
The question is how do you get to that point? The right narrative can be elusive. It’s no easy fete to come up with a brand story that connects seamlessly to every aspect of your business and mission, whilst being compelling enough to get your ideal clients to take action, consistently. This can be especially difficult when it comes to commoditized goods like apparel.
Well, in this live we are going to talk to a Michael Ekpe about the work we did together to craft the ideal narrative for his brand. Join us live for this client spotlight interview.

Questions

1. Hi Michael welcome, I’ve really been looking forward to this interview, before we get into the meat of it, I always like to kick-off with the question ‘what’s your story and how did you get here?’
2. So as part of your launch process we did a couple of workshops on defining your brand, a lot of people jump straight into creating their logo, website and other brand assets, what made you stop and decide to work with me before you got to that stage?
3. What was the most challenging part about defining your brand and crafting your brand story and how did the workshops help you overcome it?
4. When I first work with clients and tell them that the launch process takes at least 6 months, and for most it’s a fair bit longer, they are shocked and a little dismayed but I also assure them the extra time will be worth it, have you found this to be true and what have been the biggest benefits of taking your time with the process?
5. I know that you’re still in the launch process and so we’re not going to talk too much about what your business is unless of course you want to, but what has surprised you most about the launch process?
6. What I think we can say is that your business is product based not service based, what made you launch a product-based business over a service-based business?
7. When starting a business there is this mix of passion, purpose and profit that goes into what business you should launch and the balance differs for every Founder, my own mix has changed over the years (I’ll explain). What’s you’re take on the mix and how did it play out it in your decision on what business to launch?
8. You’re a systems engineer by profession and you’ve worked for companies including Deutsche Telekom, Tesco Bank, and RBS WorldPay within Financial Services, Government and Health Sectors.  However, your business is in a completely different field, did you have any apprehensions about that and what advise would you give to other Founders wanting to launch their business in a completely new field?
9. What difference has working with The Launch Strategist made to your launch journey?
10. When will you be launching?
11. How can people connect with you?

‍

Find out Michael’s answers to these questions and more in the video below

‍

Click on this link to find out more about what Michael does: shorturl.at/bhDN4

‍