The Art of Storytelling through Video

‍
Almost 93% of brands say they got new customers due to the videos posted on their social media accounts. Nearly 61% of companies say that video content is a major part of their marketing plan. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos. (Invideo)

Video is a force to be reckoned with when it comes to launching at any stage of business growth when it comes to getting your message out. Which is why I’m talking to two of our favourite video storytellers Bibi Akano and Oladapo Popoola, Founders of Kettle Plug Media

Introduction to Ola and Bibi

ladapo is a natural problem solver who is always looking to lead with value. With experience within Operations and having grown a YouTube channel with a loyal audience, Oladapo noticed the need for businesses to embrace video content and social media as a key part of a wider growth strategy. Seeing the reaction to Kettle Plug Media's work and the results achieved for clients, Ola is now firmly focussed on providing solutions to businesses with strategy and video.

‍

Bibi Akano is a young creative entrepreneur with extensive education in Film Theory, and Media Production. She has fused her acquired knowledge as an independent Filmmaker, with her experience as a Video editor for clients like Deutsche Bank, KPMG and NHS, to better provide video services that could do more than entertain, but lead towards a greater goal. She co-founded Kettle Plug Media to help both corporate and commercial businesses, reach their goals, using cinematic video and marketing strategy in a meaningful and purposeful way.

Questions:

1. Welcome Ola and Bibi so before we get into the meat of this interview, what is your story and how did we get here?

2. You are storytellers first  

         2.1 You focus more on cinematography more than videography, plus strategy

           2.2 You know how to shoot black people without making us look grey and ashy  

So let’s talk about those three things in turn

• Your process seems to start with getting the story right talk to us about that ad why it’s so important?

• What is the difference between videography and cinematography and why do you focus on the latter?
• You are masters at shooting black people why is that important to you?

4. What is video strategy ?

5. How can people utilise video for a launch?

6. What are the different ways brands can leverage video?

7. What are some of the biggest mistakes you’ve seen people make with video?

8. How can people improve their livestreams?

9. What tips would you give to brands who want to do more video marketing?

10. What are some of your favourite video marketing examples?

11. What tips would you give to people selecting a video production company?

12. What are the benefits of working with you?

13. How can people work with you?

‍

‍

‍

Find out Ola and Bibi's answers to these questions and more in the video

‍

‍

‍