Case Study:

An effective growth engine for a leader in surface finishing

300% increase in online visibility

Strategic Thinker

Katrina Douglas successfully managed our UK marketing team for more than 4 years, and I have to admit that she is one of the best professionals I’ve had the privilege to manage. She is not only a highly competent marketer and a great strategic thinker, but she is also a very smart and ambitious business person, constantly fighting for success through hard work and determination. I also want to put into relief Katrina’s people skills, because she is a very respectful person, sensitive and open to others, who constantly shows her great ability to actively listen and to always find the right words. Katrina was appreciated by everyone everywhere and is definitely a great value for any company!

Georges Coradinho

Head of Marketing Europe and North America

Ionos

An Essential Tool

The 6P Launch Planner™ is a great launch strategy tool, in that it not only helps you complete your day-to-day activities and tasks but more so it allows you to practically achieve your long-term launch goals. The size is perfect in that it's not too bulky and allows you to hone in on the tasks that have to be done. An essential tool for launching a new business and career path!

Thali Lotus

Founder

Caya Audio

so helpful

I think that what you have to offer is so helpful because it’s so structured with your model and I think that’s what a lot of people need, they need the tangibles.

Dr. Tanya Nichols

Psychologist and Founder

Black Girl Wellness, LLC

Objective:

Create a marketing function that is self-sufficient and not dependent on the CEO and employees in other functions. The aim was to establish a robust marketing framework that drives scalable growth and consistent brand positioning. Key objectives include developing a structured marketing strategy and operational processes, alongside crafting a modern, cohesive brand identity that truly reflects the client’s excellence and expertise. Furthermore, the plan seeks to build an independent marketing function that operates autonomously from the CEO and other departments, while also focusing on generating inbound leads and elevating brand awareness among ideal client segments.

Process:

Challenges

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Lack of Established Strategy & Process:

The client had no formal marketing strategy or processes, which led to inconsistent branding efforts and missed growth opportunities. Without a clear strategy, it was difficult to achieve scalable and structured marketing outcomes.

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Outdated Brand Identity:

Client’s previous brand did not adequately reflect its expertise and standing in the market. The lack of a cohesive identity made it challenging to position the company as a leader in its segment.

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Marketing Dependency on CEO and Other Functions:

Client’s marketing efforts relied heavily on the CEO and employees in non-marketing roles, limiting scalability and diverting resources from other critical business functions.

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Inadequate Lead Generation and Brand Awareness:

Without a dedicated lead generation function, the client struggled to create inbound opportunities and build awareness among ideal client segments, hindering potential growth and brand visibility.

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Solutions Provided

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Phase 1: 6-Month Audit and Strategy Development (Sep 2023 - Jan 2024):

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The Launch Strategist spent six months embedded within the client’s team, observing, analysing and gathering insights into the client’s current business and marketing practices. Rather than rushing to make changes, our team took a step-by-step approach, observing the client’s current marketing processes and understanding the challenges around brand positioning, client outreach and digital presence. We believe strongly that in order to make lasting impact, we have to understand the nuances of our clients business from the inside out. Aerospace is a unique industry where a one-size fits all approach does not work, this is reflected in our approach.

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The Launch Strategist had detailed discussions with key stakeholders, including leadership and department heads to get diverse perspectives on the client’s brand and marketing efforts. By listening to each stakeholder’s input, The Launch Strategist was able to identify gaps in the commercial operations of the business that needed to be filled. This inclusive, data driven approach allowed The Launch Strategist to develop a tailored strategy and action plan to re-launch the client’s brand, strengthen the market position and create a scalable marketing function.

Phase 2: Rebrand, Employer Branding, and Market Positioning (Feb - Jul 2024):

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With the audit complete, The Launch Strategist implemented a new brand identity and developed an employer branding strategy to position the client as an industry leader and an attractive workplace. This was important due to the wide spread skills shortage in the aerospace sector, it was important to position the client in a way that would attracct future hires and skilled talent. This phase strengthened the client's market position, making it more appealing to both its customers and potential hires while ensuring consistent messaging aligned with its redefined identity.

LinkedIn Growth: The client’s LinkedIn presence experienced significant growth due to the meticulous execution of a well-planned content strategy. The content calendar was crafted in advance, with posts consistently scheduled and reviewed for quality. This approach led to a steady increase in followers, higher engagement in the form of impressions, likes, comments, and shares. The incorporation of a professional photoshoots and authentic visuals further humanised the brand, helping to attract both clients and talent. This growth solidified the client’s position as a leading employer and industry expert within the surface finishing sub-sector of the aerospace industry.

The Launch Strategist spearheaded the client's rebrand, acting as the strategist, planner, and executor of the entire process. In collaboration with one of the design agencies we work with, The Launch Strategist directed the design of a new logo and colour palette, ensuring it aligned with the company's core values and future goals.

Phase 3: Website Launch, Lead Management, and Customer Marketing (Aug 2024 - Jan 2025):

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As part of the digital transformation, The Launch Strategist led the website revamp, defined the strategy and content, while ensuring the website reflected the new brand identity. Customer marketing initiatives were also set up, providing the client with the tools to generate inbound leads and sustain strong relationships with key clients.

Future Phases: Internationalisation and Long-Term Lead Generation:

Following the brand re-launch and enhanced digital presence, future phases were planned to focus on international market expansion and advanced lead generation strategies. These initiatives were intended to sustain the client’s growth and drive long-term success in new markets.

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Outcomes:

The work accomplished by The Launch Strategist marked a turning point in the client’s market presence and brand positioning. By deeply understanding the client’s unique challenges and listening to key stakeholders, The Launch Strategist crafted a marketing strategy that addressed immediate needs while laying the groundwork for sustained growth. The new brand identity now reflects client’s excellence and aligns with its leadership in aerospace, making the company more recognisable, trusted, and attractive to both clients and industry talent.

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Improved Brand Visibility:

The rebranding significantly boosted the client’s visibility,with the new brand recognised as a symbol of innovation and excellence.

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LinkedIn Growth:

The client’s LinkedIn performance improved dramatically. The structured content plan led to a marked increase in followers, engagement (likes,comments, and shares), and enquiries. The professional photoshoots and authentic team visuals added credibility and humanised the brand, making it more relatable and attractive to prospective clients and employees. This growth in engagement also positioned the client as a desirable employer in the aerospace sector.

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Conclusion

The Launch Strategists meticulous content strategy has driven substantial results, with consistent, engaging posts that boosted client’s following, increased engagement, and generated business enquiries. This strengthened LinkedIn presence has not only positionedt he client as an industry thought leader but also as a desirable employer within the competitive aerospace market.

The marketingtransformation provided by The Launch Strategist now serves as a powerful platform for the client’sexpansion. With a cohesive brand and a structured marketing function, the client is poised to expand further into international markets such as the USA and India. Additionally, the client’s enhanced visibility opens doors to diversifying into other areas, like poultry fume extraction, while reinforcing their standing in aerospace.

Overall, the success of this strategic overhaul has set up the client to pursue ambitious growth targets confidently, maintaining a competitive edge in an evolving industry. This well-rounded approach to branding and digital presence ensures that the client will continue to reap the benefits of a forward-looking marketing strategy, fostering resilience, innovation, and relevance in global markets for years to come.

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